Got my case in the mail and I'm getting set up for assembly. Any tips on that front? I've got rubber mats and an anti-static wrist strap but the table I'm using is on a rug on an otherwise wooden floor. Any danger of ESD there?
ESD is really an overblown threat with some simple precautions.
First, when setting up, Realize that your case has a metal frame and hopefully metal panels. To discharge Static, just touch a big hunk of metal, like your case.
The first component I suggest installing into the case, is the power supply. You only need to screw it in, it's basically immune to ESD anyway, and it provides the grounding path to completely ground out your build.
Once it's nice and screwed in, Plug in the power cord to it, but dont flip the switch to turn it on.
That third peg in the plug does all the work for keeping your system static free. It's the grounding wire, which goes to the common ground installed when your house or building was constructed.
Just having it plugged in, gives static a viable grounding path that's enormously preferable to arcing or discharging to sensitive components, and with the plug in place and hooked up into the power supply, it turns your entire case into a viable ground.
Now you can clip the strap to the metal frame of the case or the metal of the power supply and be constantly static free, but it's really not nessicary so long as you touch the metal ground from time to time to discharge anything you have built up in the short time since you last touched it.