Goo-Goo G'joob (part 4)
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Mr Zoat
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22nd June 2013
19:32
Oliver smiles at me as we head upwards towards the mountain's living area. "Nervous?"
I shrug, then shake my head. "No, no, I don't mind making a fool of myself. If they don't laugh at me then I'll be worried."
"They're not an entirely representative audience. I know the marketing industry took a real beating, but we can still get hold of enough people to do regular test screenings."
"Is there some problems I'm not seeing?"
"British commercials can be a little… Unique. I think it'll work well in Britain, and maybe in Europe, I just don't know… Oh hey, Arte!"
Artemis looks away from the microwave where she's heating popcorn. "Hey Ollie. Paul, when did you find time to shoot a commercial?"
"It wasn't that hard. Pinewood Studios isn't exactly over-employed at the moment, and the script was mostly off-the-cuff. And… Cadbury's is an increasingly large part of international trade, so I do actually.. keep more track of it than you might assume."
The microwave beeps, and she pulls out the bag and pours it into a prepared bowl.
"I'm not sure it's… Worth that. I mean, it's only a couple of minutes."
She shrugs as she bins the bag and picks up the bowl. "We can catch a movie after. And if your commercial is really stupid I can just throw it at you."
"My board representative had to sign off on it too."
Oliver grins as he raises his hands. "Oh, don't try blaming this on me. You're the one who decided to direct and star in his own ad campaign."
Artemis frown. "Wait, how many are there?"
"Four, but they all have the same structure with a couple of differences in the scenes."
"'Scenes'? How long are they?"
"Just a couple of minutes." I shrug. "Shot differences. I don't know; I didn't do media studies."
She shakes her head as we move into the living room, head turning to greet us.
"Thank you everyone for coming. I'll be handing out samples of the product at the conclusion of the viewing-."
"So if we run early-" Richard grins. "-we don't get anything."
"There are no flies on either of us. And given some of the missions we've been on, I'm sure you can put up with me making a fool of myself for a few minutes."
Wallace shifts over as Artemis plonks herself down next to him, wrapping one arm around her and grabbing popcorn with the other without looking. "Do Cadbury's sell Christmas cake?"
"Yes, but only seasonally." I take a data stick out of subspace as Oliver takes position at the rear of the group, arms folded across his chest. Then I walk forwards and plug the stick into the rear of the television before retreating to the side. "If whoever had the control pad would be so good?"
Kaldur raises it, moves the cursor to the new file and presses play.
The first thing on the screen is a full-colour recreation of a Cadbury's factory from the 1900s, when the company first started using condensed milk and their chocolate actually started tasting nice. It's not taken from a living museum or a coloration of old footage, just something I made using old technical and architectural plans and my ring, but it makes the point well.
My voice over starts immediately.
"In nineteen oh four, Cadbury's began using condensed milk in place of powdered milk, resulting in a chocolate of a far smoother consistency."
Nothing for two seconds, then the screen switches to me in my hastily redecorated office in Bourneville. I'm standing in front of my desk, just off centre of the shot.
"Meanwhile some of our American colleagues couldn't quite get the hang of the process of creating condensed milk, and managed to induce increased levels of bacterial growth and an increase in the levels of butyric acid. Other sources of butyric acid include…"
Those amongst my colleagues who have heard this rant before don't react as still images of a pool of vomit and a dog's posterior briefly flash up on the screen, while the others make expressions of disgust. Then the camera pulls back to reveal that both images are framed images on my desk… With a Hershey's bar resting between then.
The me on the screen looks down at it for a moment, then turns his head to the camera, looks awkward for about a second, and then without looking back picks the bar up and drops it off-camera, where it lands in a metal bin with a microphone-assisted thunk.
The me on-screen smiles awkwardly as the camera zooms in on my face.
"How did that get there?"
Me nods expectantly at the camera and it pulls back, and me walks past the image tableau.
"But over the years it seems that our friends across the Atlantic have grown to rather like the flavour of butyric acid, and the first rule of business is 'don't make it hard for people to give you money'. With that in mind-"
Me stops at a display, showing a standard Dairy Milk bar on a stand with Union Jacks and a similar bar on a stand next to it with Stars-Spangled Banners both on the packet and decorating the stand.
"-we've created this new bar-"
Me reaches down, hesitates to touch the transatlantic chocolate, opts to put a white glove on his right hand and only then picks up the Americanised bar to display it to the zoomed-in camera.
"-to appeal specifically to the American pallet. Such as it is."
Me looks exceedingly awkwardly at the bar, then raises an eyebrow at looks back at the camera.
"And we won't judge you at all for preferring it." … "Externally." Me looks a little sad. "Internally? We're judging you. We're judging you a lot."
The closing image uses the decoration on the American display box as the background, with the actual open box as the central focus.
"Cadbury's Dairy Milk America." There's a sound of me sighing. "If you really must."
The image freezes, and my colleagues continue to gape.
M'gann's head is the first to turn back to me. "Ah? What was that?"
Wallace shakes his head. "You putting that on T.V., Oh El? Like..? For real?"
"Yep."
"'cause if you run to the T.V. company's offices real fast they might give you your money back."
Robert looks around the seating. "I thought it was alright?"
Oliver raises his hands. "Save your final judgements to the end. There's still three more to go."
19:32
Oliver smiles at me as we head upwards towards the mountain's living area. "Nervous?"
I shrug, then shake my head. "No, no, I don't mind making a fool of myself. If they don't laugh at me then I'll be worried."
"They're not an entirely representative audience. I know the marketing industry took a real beating, but we can still get hold of enough people to do regular test screenings."
"Is there some problems I'm not seeing?"
"British commercials can be a little… Unique. I think it'll work well in Britain, and maybe in Europe, I just don't know… Oh hey, Arte!"
Artemis looks away from the microwave where she's heating popcorn. "Hey Ollie. Paul, when did you find time to shoot a commercial?"
"It wasn't that hard. Pinewood Studios isn't exactly over-employed at the moment, and the script was mostly off-the-cuff. And… Cadbury's is an increasingly large part of international trade, so I do actually.. keep more track of it than you might assume."
The microwave beeps, and she pulls out the bag and pours it into a prepared bowl.
"I'm not sure it's… Worth that. I mean, it's only a couple of minutes."
She shrugs as she bins the bag and picks up the bowl. "We can catch a movie after. And if your commercial is really stupid I can just throw it at you."
"My board representative had to sign off on it too."
Oliver grins as he raises his hands. "Oh, don't try blaming this on me. You're the one who decided to direct and star in his own ad campaign."
Artemis frown. "Wait, how many are there?"
"Four, but they all have the same structure with a couple of differences in the scenes."
"'Scenes'? How long are they?"
"Just a couple of minutes." I shrug. "Shot differences. I don't know; I didn't do media studies."
She shakes her head as we move into the living room, head turning to greet us.
"Thank you everyone for coming. I'll be handing out samples of the product at the conclusion of the viewing-."
"So if we run early-" Richard grins. "-we don't get anything."
"There are no flies on either of us. And given some of the missions we've been on, I'm sure you can put up with me making a fool of myself for a few minutes."
Wallace shifts over as Artemis plonks herself down next to him, wrapping one arm around her and grabbing popcorn with the other without looking. "Do Cadbury's sell Christmas cake?"
"Yes, but only seasonally." I take a data stick out of subspace as Oliver takes position at the rear of the group, arms folded across his chest. Then I walk forwards and plug the stick into the rear of the television before retreating to the side. "If whoever had the control pad would be so good?"
Kaldur raises it, moves the cursor to the new file and presses play.
The first thing on the screen is a full-colour recreation of a Cadbury's factory from the 1900s, when the company first started using condensed milk and their chocolate actually started tasting nice. It's not taken from a living museum or a coloration of old footage, just something I made using old technical and architectural plans and my ring, but it makes the point well.
My voice over starts immediately.
"In nineteen oh four, Cadbury's began using condensed milk in place of powdered milk, resulting in a chocolate of a far smoother consistency."
Nothing for two seconds, then the screen switches to me in my hastily redecorated office in Bourneville. I'm standing in front of my desk, just off centre of the shot.
"Meanwhile some of our American colleagues couldn't quite get the hang of the process of creating condensed milk, and managed to induce increased levels of bacterial growth and an increase in the levels of butyric acid. Other sources of butyric acid include…"
Those amongst my colleagues who have heard this rant before don't react as still images of a pool of vomit and a dog's posterior briefly flash up on the screen, while the others make expressions of disgust. Then the camera pulls back to reveal that both images are framed images on my desk… With a Hershey's bar resting between then.
The me on the screen looks down at it for a moment, then turns his head to the camera, looks awkward for about a second, and then without looking back picks the bar up and drops it off-camera, where it lands in a metal bin with a microphone-assisted thunk.
The me on-screen smiles awkwardly as the camera zooms in on my face.
"How did that get there?"
Me nods expectantly at the camera and it pulls back, and me walks past the image tableau.
"But over the years it seems that our friends across the Atlantic have grown to rather like the flavour of butyric acid, and the first rule of business is 'don't make it hard for people to give you money'. With that in mind-"
Me stops at a display, showing a standard Dairy Milk bar on a stand with Union Jacks and a similar bar on a stand next to it with Stars-Spangled Banners both on the packet and decorating the stand.
"-we've created this new bar-"
Me reaches down, hesitates to touch the transatlantic chocolate, opts to put a white glove on his right hand and only then picks up the Americanised bar to display it to the zoomed-in camera.
"-to appeal specifically to the American pallet. Such as it is."
Me looks exceedingly awkwardly at the bar, then raises an eyebrow at looks back at the camera.
"And we won't judge you at all for preferring it." … "Externally." Me looks a little sad. "Internally? We're judging you. We're judging you a lot."
The closing image uses the decoration on the American display box as the background, with the actual open box as the central focus.
"Cadbury's Dairy Milk America." There's a sound of me sighing. "If you really must."
The image freezes, and my colleagues continue to gape.
M'gann's head is the first to turn back to me. "Ah? What was that?"
Wallace shakes his head. "You putting that on T.V., Oh El? Like..? For real?"
"Yep."
"'cause if you run to the T.V. company's offices real fast they might give you your money back."
Robert looks around the seating. "I thought it was alright?"
Oliver raises his hands. "Save your final judgements to the end. There's still three more to go."
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